News - mgpricing

mgpricing wins innovation grant to
digitise value discovery

The team has secured £100,000 funding from Innovate UK to launch their new customer value management platform.

November 13, 2020 | Announcement

mgpricing, a leading SaaS monetisation company, has secured £100,000 funding from Innovate UK to launch their new customer value management platform.

The first release will focus on digitising the sales value discovery activity for B2B SaaS companies in the era of remote working and COVID-19. The technology will enable sales teams and prospective customers to co-develop and quantify personalised value propositions during the Land phase of the SaaS customer lifecycle. The platform will also address the ongoing management of customer value through the Adoption-Renewal-Expansion phases.

MG Gurbaxani, MD & co-founder said:

“mgpricing has long supported our B2B SaaS clients to realise their monetisation potential through our consultancy services. However, we see that technology is often necessary to achieve sustained adoption of customer value management practices across an organisation. That is why mgpricing is developing our customer value management platform, which will immediately enable B2B SaaS companies to bring value-selling to the front-lines in a scalable, consistent and customer-centric way. Thank you to Innovate UK who have validated our vision and believe in its ability to drive economic growth”

Innovate UK, as part of UK Research and Innovation, is investing almost £200 million to fund business and research collaborations to accelerate innovation and drive business investment into R&D. The aim of these competitions is to help all sectors of the UK rebuild after the effects of COVID-19. The Sustainable Innovation Fund: Round 2 (De Minimis) is funding 424 projects totalling over £38.6 million in support across the UK.

Alex Smith, Product Director and co-founder said:

“Covid has accelerated the trend to remote selling in the B2B SaaS world and customers have confirmed their willingness to buy in a 100% virtual engagement. In fact, customers and sales teams prefer the increased efficiency and wider reach so remote buying and selling is here to stay. Smart SaaS companies who invest in digitising their go-to-market approach and supporting remote collaboration on the value discovery and selling process will gain competitive advantage over their peers”.

About mgpricing

mgpricing helps B2B SaaS, platform & tech companies realise their monetisation potential across value-based packaging, pricing, selling & customer success. We help companies increase their Customer Lifetime Value, reduce their Customer Acquisition Cost, accelerate their growth, and multiply their valuation.

About Innovate UK

Innovate UK drives productivity and economic growth by supporting businesses to develop and realise the potential of new ideas. Innovate UK connects businesses to the partners, customers and investors that can help them turn ideas into commercially successful products and services and business growth, funding business and research collaborations to accelerate innovation and drive business investment into R&D. Support is available to businesses across all economic sectors, value chains and UK regions. Innovate UK is part of UK Research and Innovation.

For more information visit www.innovateuk.ukri.org

Contact Persons

Mrinal (MG) Gurbaxani, MD & Co-Founder

Leyre Iniguez, Marketing Lead

Email: contact@mgpricing.com

LinkedIn: https://www.linkedin.com/company/mgpricing

mgpricing wins innovation grant to
digitise value discovery

The team has secured £100,000 funding from Innovate UK to launch their new customer value management platform.

November 13, 2020 | Announcement

Better discoveries.

More value.

Intrigued? Get in touch and see a demo.

mgpricing wins innovation grant to digitise value discovery

The team has secured £100,000 funding from Innovate UK to launch their new customer value management platform.

November 13, 2020 | Announcement

Better discoveries.

More value.

Intrigued? Get in touch and see a demo.

mgpricing wins innovation grant to
digitise value discovery