mgpricing, a leading SaaS monetisation company, has secured £100,000 funding from Innovate UK to launch their new customer value management platform.
The first release will focus on digitising the sales value discovery activity for B2B SaaS companies in the era of remote working and COVID-19. The technology will enable sales teams and prospective customers to co-develop and quantify personalised value propositions during the Land phase of the SaaS customer lifecycle. The platform will also address the ongoing management of customer value through the Adoption-Renewal-Expansion phases.
MG Gurbaxani, MD & co-founder said: