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Resist Excessive Price Discounting in B2B SaaS: Standing on the Shoulders of Giants

By mgpricingleyre | Uncategorized | 0 comment | 24 January, 2019 | 0

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated valueRead more

B2B SaaS Pricing: New dog, old tricks?

By mgpricingleyre | Uncategorized | 0 comment | 3 January, 2019 | 0

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers haveRead more

Recent Posts

  • The Subscription Strategy Encyclopaedia: Packages
  • What does McDonald’s teach SaaS companies about pricing?
  • Resist Excessive Price Discounting in B2B SaaS: Standing on the Shoulders of Giants
  • B2B SaaS Pricing: New dog, old tricks?

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