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Home Articles posted by mgpricingleyre

The Subscription Strategy Encyclopaedia: Packages

By mgpricingleyre | Packaging | 0 comment | 28 July, 2019 | 0

SaaS pricing is not just about what you charge, but how you charge. An effective pricing process allows you to grow as your customers grow: rather than the set-it-and-forget it approach to pricing, choosing the right pricing machine means you are constantly optimising your pricing strategy every day… Read NowRead more

What does McDonald’s teach SaaS companies about pricing?

By mgpricingleyre | Pricing | 0 comment | 1 July, 2019 | 0

The McDonald’s Meal Deal is a price packaging strategy familiar all over the world: every customer can recognise the Big Mac, drink and fries as separate product options, but by bundling the three together for a discounted rate, we are encouraged to… Read NowRead more

Resist Excessive Price Discounting in B2B SaaS: Standing on the Shoulders of Giants

By mgpricingleyre | Uncategorized | 0 comment | 24 January, 2019 | 0

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand on the shoulders of these B2B pricing giants? The short answer: Don’t tolerate being treated as a commodity – prove differentiated valueRead more

B2B SaaS Pricing: New dog, old tricks?

By mgpricingleyre | Uncategorized | 0 comment | 3 January, 2019 | 0

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models and modern marketing strategies – then why are these “new dogs” adopting outdated pricing practices that their traditional industry peers haveRead more

Recent Posts

  • The Subscription Strategy Encyclopaedia: Packages
  • What does McDonald’s teach SaaS companies about pricing?
  • Resist Excessive Price Discounting in B2B SaaS: Standing on the Shoulders of Giants
  • B2B SaaS Pricing: New dog, old tricks?

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