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The journey of mgpricing

OUR STORY

MG has specialised in pricing since the early days of pricing as its own management discipline in 2003. Over the span of 15+ years, MG has helped over 50 customers build and execute value-based pricing capabilities spanning software, travel, retail, industrial & process manufacturing, distribution, high-tech and online advertising.

Based on his broad range of pricing and software experience, MG recognised that although software companies are considered the darlings of innovation, their pricing practices lag a decade behind other industries. To address this gap, he founded mgpricing in 2017 to focus on value-based packaging and pricing for SaaS businesses.

A dozen pricing projects later, it was clear SaaS businesses also had a significant gap in their value-selling skills & infrastructure that was limiting them from realising their pricing potential. So, MG’s long-time colleague and SaaS sales veteran, Alex Smith, joined MG to build out their value-selling practice.

Today, mgpricing is a 10-person consulting and tech team helping software and platform companies realise their monetisation potential through value-packaging, pricing, selling and customer success utilising consulting, data science and our innovative customer value management platform.

What it is like to work with us

WHAT WE BRING

Faster outcomes for a fraction of the resource investment of a traditional management consultancy

Unique expertise in the intersection of the SaaS industry with value- pricing, selling and customer success

Flexible engagement options to effectively achieve your business goals

A customer value management platform to digitise the sales discovery activity

Value-based expert team to help you

meet our team

Mrinal (MG) Gurbaxani

Co-founder & Managing Director

15 + years of consulting & technology experience in pricing and revenue management solutions.

Background in pricing strategy, analytics, product, pre-sales, change management and delivery of data-driven solutions.

Alex Smith

Co-founder & Product Director

15+ years experience within technology industry as a practitioner, leader and consultant in value-based pricing, selling and customer success.

Additional background in data science, optimisation, revenue management & organisational change management.

Alex Naro

Co-founder and Technology Director

20+ years of experience in operational leadership roles at high-growth B2B SaaS companies.

Expertise includes building value-based customer success and product teams, and aligning whole organisations around the concept of value delivery.

Leyre Iniguez

Business Consultant

Having worked 5+ years across Product Management and Product Marketing in B2B SaaS companies I found my love for value management.

Focused on strategy analysis, voice of the customer & market research and product development.

Edgar Ngwenya

Software Architect

20 + years of software development experience, specializing in web-based applications.

Certified AWS Solutions Architect (Professional). BSc in Computer Science & Engineering, Massachusetts Institute of Technology.

Florencia Chiple

Project Manager

10+ years across Project Management in companies of different sizes and in a range of industries.

Experience in process development, program management, learning and development, and international coordination.

Julie Nestrenko

Software Designer

10+ years of multidisciplinary experience ranging from finance to business development.

UI/UX designer specialised in creating beautiful, yet functional software products that people love to use.

Nihit Ningthoujam

Senior Data Scientist

Over 8 years’ experience as a consultant in customer insights and analytics. SME in conjoint analysis and customer segmentation.

Strong focus on pricing and product features optimisation across SaaS, Automotive and CPG sectors.

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  • Home
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