The Subscription Strategy Encyclopaedia: Packages

They say you can’t teach an old dog new tricks, but what about teaching a new dog new tricks? SaaS companies have become the darlings of innovation, embracing the latest technology platforms, new business models andRead more

As explored in the last post, SaaS companies should learn from their experienced B2B counterparts to strive for value-based pricing and avoid spiralling into a price war. So how exactly does a modern SaaS company stand onRead more

The McDonald’s Meal Deal is a price packaging strategy familiar all over the world: every customer can recognise the Big Mac, drink and fries as separate product options, but by bundling the three together forRead more