SaaS pricing is not just about what you charge, but how you charge. An effective pricing process allows you to grow as your customers grow: rather than the set-it-and-forget it approach to pricing, choosing the right pricing machine means you are constantly optimising your pricing strategy every day… Read NowRead more
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The McDonald’s Meal Deal is a price packaging strategy familiar all over the world: every customer can recognise the Big Mac, drink and fries as separate product options, but by bundling the three together for a discounted rate, we are encouraged to… Read NowRead more
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