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Home 2019 July

The Subscription Strategy Encyclopaedia: Packages

By mgpricingleyre | Packaging | 0 comment | 28 July, 2019 | 0

SaaS pricing is not just about what you charge, but how you charge. An effective pricing process allows you to grow as your customers grow: rather than the set-it-and-forget it approach to pricing, choosing the right pricing machine means you are constantly optimising your pricing strategy every day… Read NowRead more

What does McDonald’s teach SaaS companies about pricing?

By mgpricingleyre | Pricing | 0 comment | 1 July, 2019 | 0

The McDonald’s Meal Deal is a price packaging strategy familiar all over the world: every customer can recognise the Big Mac, drink and fries as separate product options, but by bundling the three together for a discounted rate, we are encouraged to… Read NowRead more

Recent Posts

  • The Subscription Strategy Encyclopaedia: Packages
  • What does McDonald’s teach SaaS companies about pricing?
  • Resist Excessive Price Discounting in B2B SaaS: Standing on the Shoulders of Giants
  • B2B SaaS Pricing: New dog, old tricks?

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