“Piclo Energy reached out to mgpricing prior to the commercialisation of our innovative flexible energy trading platform. As a start-up and disruptors in our industry, having a commercial model that is as advanced as our solution is essential to our market launch. Through guided workshops with the mgpricing team, we were able to quickly develop value-based packaging and pricing across our customer types.”

“Our firm was fumbling to develop a fair, but profitable fee structure. As a financial planning firm serving a non-traditional market, we couldn’t rely on the industry standard of charging a fee against client assets. In working with mgpricing, we created a tiered subscription-based pricing model which fairly accommodates clients regardless of their asset-level. The team helped us see our fee structure is a reflection of our relationship with our clients and the services we provide. Not just the money we manage for them.”

“mgpricing helped crystallise our monetisation strategy for our hedge- fund portal product line in a couple of accelerated decision workshops with our sales and product teams. As a start-up, we expect maximum results in a minimum amount of time – for a reasonable price, and the mgpricing team delivered exceptionally on all fronts. The value-based pricing calculator is central to the basis of our revised sales pitch and has helped us increase both our pricing and conversion rates”

“mgpricing was instrumental in helping us define the value proposition for our different customer segments in just a few days. The accelerated decision workshops led by MG were structured, efficient and well-run, enabling our founding team to quickly build a comprehensive decision-making process to facilitate alignment across relevant business, operational and technical stakeholders. The value provided by mgpricing extended well beyond pricing and we now have a better understanding of how to best monetise our multi-dimensional product offering to retailers. Most importantly, we now have an open-line to — the mgpricing Team to continue advising us during our imminent launch and beyond.”

“MG has been an instrumental member of the CDK International Commercial team, supporting us on a wide range of initiatives as our Interim Pricing Director for over a year. During his time with CDK, MG has been an agent of change throughout the organisation, leading and galvanizing support for a more customer-centric Go-to-Market approach. Through our work with MG, CDK has launched several new initiatives, including packaging and pricing for our partner programme, the introduction of a new product offering in APAC and the development of a value-based customer segmentation framework. MG continues to be a trusted advisor to CDKI with strong relationships across many departments and geographies”

“With the guidance of the mgpricing team, Felcana crystallised our subscription pricing strategy for our hybrid software and hardware business. As a start-up, we had a heightened need to get to answers quickly and maximize value for money from mgpricing services, and the team delivered on both accounts. Felcana now has a clear pricing strategy and roadmap that we are confident in as our business rapidly grows.”