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We help B2B SaaS, platform & tech companies realise their monetisation potential

Value-based packaging, pricing and selling

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"The single most important decision in evaluating a business is pricing power"

Warren Buffett

Our Customer Value Management strategy for B2B SaaS helps you realise your monetisation potential

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Value-based Packaging & Pricing

Define your specific packaging & pricing strategies for your business to optimise for customer acquisition, retention and expansion. Sequence your monetisation tactics over time to maximise customer lifetime value. Learn more.

value-based selling

Value-based Selling

Digitise your discovery with our new customer value management platform to empower sales to get a value-based price.  Achieve a higher win rate & ASP plus more efficient & effective sales. Learn more.

customer success

Value-based Customer Success

Complete the cycle by building success definition and value monitoring directly into every customers’ project & solution.  Drive ongoing monetisation and executive-level account engagement.

Discover engagement options to work together
Get in touch to discuss your monetisation goals

TRUSTED BY INNOVATIVE SUBSCRIPTION COMPANIES

“Piclo Energy reached out to mgpricing prior to the commercialisation of our innovative flexible energy trading platform. As a start-up and disruptors in our industry, having a commercial model that is as advanced as our solution is essential to our market launch. Through guided workshops with the mgpricing team, we were able to quickly develop value-based packaging and pricing across our customer types.”

James Johnston
CEO, Piclo

“Our firm was fumbling to develop a fair, but profitable fee structure. As a financial planning firm serving a non-traditional market, we couldn’t rely on the industry standard of charging a fee against client assets. In working with mgpricing, we created a tiered subscription-based pricing model which fairly accommodates clients regardless of their asset-level. The team helped us see our fee structure is a reflection of our relationship with our clients and the services we provide. Not just the money we manage for them.”

Rick Valenzi
Founder & CEO, The Financial Zen Group

“mgpricing helped crystallise our monetisation strategy for our hedge- fund portal product line in a couple of accelerated decision workshops with our sales and product teams. As a start-up, we expect maximum results in a minimum amount of time – for a reasonable price, and the mgpricing team delivered exceptionally on all fronts. The value-based pricing calculator is central to the basis of our revised sales pitch and has helped us increase both our pricing and conversion rates”

Rowen Pillay
CEO, Edgofolio

“mgpricing was instrumental in helping us define the value proposition for our different customer segments in just a few days. The accelerated decision workshops led by MG were structured, efficient and well-run, enabling our founding team to quickly build a comprehensive decision-making process to facilitate alignment across relevant business, operational and technical stakeholders. The value provided by mgpricing extended well beyond pricing and we now have a better understanding of how to best monetise our multi-dimensional product offering to retailers. Most importantly, we now have an open-line to — the mgpricing Team to continue advising us during our imminent launch and beyond.”

Michael E. Murphy
COO, RADAR

“MG has been an instrumental member of the CDK International Commercial team, supporting us on a wide range of initiatives as our Interim Pricing Director for over a year. During his time with CDK, MG has been an agent of change throughout the organisation, leading and galvanizing support for a more customer-centric Go-to-Market approach. Through our work with MG, CDK has launched several new initiatives, including packaging and pricing for our partner programme, the introduction of a new product offering in APAC and the development of a value-based customer segmentation framework. MG continues to be a trusted advisor to CDKI with strong relationships across many departments and geographies”

Andy Thomson
CFO, CDK Global

“With the guidance of the mgpricing team, Felcana crystallised our subscription pricing strategy for our hybrid software and hardware business. As a start-up, we had a heightened need to get to answers quickly and maximize value for money from mgpricing services, and the team delivered on both accounts. Felcana now has a clear pricing strategy and roadmap that we are confident in as our business rapidly grows.”

James Andrews
CEO, Felcana

Your value-based expert team

WHO WE ARE

We are a multidisciplinary team passionate about helping software and platform companies realise their monetisation potential through business change supported by innovative technology.

As former B2B SaaS leaders ourselves, we know your industry. This enables us to understand your business and deliver fast time to value.

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Get to know more about us

Our Story

During 15+ years MG helped over 50 businesses build & execute value-based pricing capabilities spanning software, retail, distribution, high-tech, etc.

Founded in 2017, mgpricing is now a 10-person consulting and tech team helping B2B companies realise their monetisation potential through business change supported by innovative technology…

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